We were really looking forward to this as I had heard really good things about it. It lives to its reputation and is pretty good, although does not last long enough. Basically, you enter The Ice Kingdom and make your way through out magical 10 rooms to complete the Christmas quest. It depends how much time you spend in each room, but I don’t think the entire experience will last longer than 30-40 minutes (and that’s me stretching it).
You get a little booklet at arrival with questions of the quiz in each room (which are easy enough). On the way through the rooms, you willl meet various characters and then Father Christmas. All children receive a present and then continue on their journey culminating in a visit to the snow covered Enchanted Forest where you can play in the snow and have a snowball fight! Ay loved this part the most
At the end of the quest, you get a certificate (and candy cane) for completing the quiz. The only place who gave mummy a certificate too, which is a nice touch.. at least someone appreciates the mummy 🤣🤣. You also get to keep the quiz booklet at a souvenir.
The majority of sessions are suitable for children over 4 but there are specific sessions aimed at children under 4 which are clearly marked at the time of booking. Now I personally think the charge for adults is a bit more than my liking (see prices below) but they do get a prize in the sessions aimed at children more than 4, so, may be its i ok. We went in the under 4 session, so I did not get a gift (and that’s why I am sulking may be but Santa did give Ay two gifts, one of which is an adult-ish book, so I really should not be complaining)..
Overall, a good enjoyable day out. If you are travelling from Oxford, you will need to combine it with something else, as it does not last long enough to make a full/ half day out of it. We had a nice stroll around Stratford after this, which has such a character to it. You can also go to the Butterfly Farm an entirely different experience altogether
Link to website https://www.magicalleystratford.com/christmas/
📍Unit 23A Bell Court Stratford upon Avon CV37 6EX- They are based in Bell Court. The nearest entranceis via Wood Street.
💷 Prices 2021: Sessions for children over 4> Adults £14, Children over 4 £12.50
Children under 4 £11.50 (these can only be booked with at least one child over 4)
Sessions for children under 4: Adults £11, Children £8- No charge for the children under 1 in either session
📅 Different activities continue throughout the season (please see WEBSITE for more details)
🚘 They do not have their own car park. The closest car parks are: the NCP car park Rother Street, Stratford on Avon, CV37 6JP or the Windsor Street Surface Level or Multi Storey Car Parks CV37 6NL or Arden Street, Stratford-upon-Avon, CV37 6PA. we parked at roadside (1.10£ for one hour- max stay allowed 1 hour and paid by RingGo)
🚻 Unfortunately, no toilets or baby facilities. There are however public toilets in Bell Court located next to the Everyman Cinema
🍕 No refreshments on site but plenty of restaurants/ cafes around
🦽Pushchairs/prams cannot be accommodated on the shop floor and within the ice Kingdom. If they are brought to the venue, they will have to be left downstairs at the owner’s risk.
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After I posted the review, The head of the events of The magic Alley got in touch and explained “we have different quests for different ages and the ones for under 4s are considerably easier and less time consuming. It also depends how long people spend in the snow covered forest. We advise the experience takes about 45 minutes for over 4 sessions” and that the second gift, the adult book, was for parents.. It is nice to know that they care about their customers and are genuinely interested in the reviews! as Ay was 4 (and we booked the Christmas events quite early, so even younger than), we neither fitted completely in the “under 4s, nor over 4s”, so we probably should have gone for the bigger age group, which perhaps was an oversight at my end. Secondly, my comment about the time spent is only because of the travelling distance from Oxford, which of course has nothing to do with the event itself. I say that so families travelling from this side should be aware and can plan ahead for how they will spend the rest of their day .